Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2019 GRAND
The Roaming Puppet
STC’s roaming packages were perceived as costly and inconvenient. To demonstrate to travelers that they are affordable and reliable, we introduced ‘Rayeh Rayeh’, an online series documenting the adventures of Saudi comedians and globetrotters who bring their missing friend along as a puppet backed by STC roaming. All 4 seasons were shot in a touristic destination frequented by Saudis, entertaining viewers while showcasing the convenient roaming packages. The show became the most watched YouTube series in KSA, helped increase roaming subscriptions, and encouraged Saudis to roam worry-free.
Brand:
Saudi Telecom Company
Client:
Saudi Telecom Company
Agency:
J.Walter Thompson
Language:
English
2019 GOLD
Turning a box of nothing into breakfast
Ordinarily, Foodbank’s Christmas appeal involves direct marketing pleading for donations. In 2018, we crafted an idea with a more immediate response: Hungry Puffs, the breakfast over 100,000 West Aussie kids wake up to every day.
In the lead-up to Christmas, empty boxes of Hungry Puffs were stocked in over 40 major supermarkets across Western Australia. Shoppers who were in the process of buying food for their own families were suddenly encouraged to support a much bigger cause – helping feed children who go without breakfast every day.
Brand:
Foodbank WA
Client:
Foodbank WA
Agency:
The Brand Agency
Language:
English
2019 GOLD
Robocalls from Humans
ALS is a devastating disease that deteriorates your body, before ultimately taking away your voice. The Steve Gleason Enduring Voices Act ensured that ALS patients would be provided with the expensive Speech Generating Devices they rely on to speak, but it was set to expire in October 2018. To build support for this bill, we used the very technology ALS patients use to “reverse robocall” politicians, and break through the political noise. Constituents, too, could go online to ask Congress-members for support. Ultimately, we helped pass this important law, permanently.
Brand:
Team Gleason
Client:
Team Gleason
Agency:
Ogilvy
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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