Small Budgets - Services

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

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#MoneyCanChallenge

People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.


Brand: Tabletochki
Client: Tabletochki
Agency: Leo Burnett Ukraine

Inconvenience Stores - Turning an everyday errand, into another reason to ride.


Brand: Swann Insurance
Client: Swann Insurance
Agency: CHE Proximity

Kids are Tougher than the Streets

This case is about the toughest people in one of the toughest warzones.  They’re not soldiers, cops or gangsters.  They’re children.  And they make the tough choice to defiantly reject crime on their streets.  Instead, they choose hope by joining a safe-haven called Off The Street Club.  Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets.  And it proved that thoughtful strategy and communications can make a difference in people’s lives.


Brand: Off The Street Club
Client: Off The Street Club
Agency: Energy BBDO

2019_us_2019_e-3742-241_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_us_2019_e-3904-453_hero_1 Seneca Park Zoo Visit the zoo, it’s good for you
2019_us_2019_e-4077-382_hero_1 Highmark Blue Cross Blue Shield Delaware Choose Blue Hen
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