Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2022 GOLD
The Right to Power
47 seconds of helplessness. And of pain. 47 seconds of uncertainty. And of desperation. 47 seconds of loneliness. And of losing hope. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity
Brand:
LOGI Energy
Client:
LOGI Energy
Agency:
Publicis Groupe - Prodigious Middle East
Language:
English
2022 SILVER
Senior Constable Laurie Fox
How do you value a human life? Victoria Police have lost 20 officers to suicide since 2012. As one Police Officer explained in research, “The uniform is more than simply clothing. It says...you will be resilient and rise above situations – almost bulletproof “. This cultural belief, combined with an environment that shut down conversations about suicide, meant a radical approach was needed. With only $400k investment, a brave and innovative piece of work was created that is starting to overturn a culture that has been embedded for 165 years.
Brand:
Victoria Police
Client:
Victoria Police
Agency:
HERO Melbourne
Language:
English
2022 SILVER
The Donation Plate
Mohammed Bin Rashid Al Maktoum Global Initiatives launched “100 million meals” to combat world hunger, and sought to activate donations. So, we tapped into the insight around how most UAE diners enjoy sharing #FoodPics, but remain relatively apathetic tow
Brand:
UAE Government Media Office
Client:
UAE Government Media Office
Agency:
UAE Government Media Office
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
