Small Budgets - Services
Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.
The Mud Soldier
Visit Flanders launched The Mud Soldier to attract tourists back to Flanders Fields. A statue placed in London, gradually disappeared under the rain, marking the centenary of the battle of Passchendaele. The campaign reached 67 million people with € 1.1m estimated PR value. #Passchendaele100 trended worldwide. Driving exceptional 15% growth in international visitor numbers, and a 10% lift in site ticket revenue, for Flanders Fields in 2017 in a context of negativity and fear surrounding Belgium._x000D_ Social media engagement doubled KPI’s including 3.9m video views with a View-Through-Rate of 38%._x000D_
Brand: Flanders Fields
Client: Visitt Flanders
Agency: Ogilvy & Social.Lab Belgium
A Meme Gallery
The learning-disabled, due to lack of social interaction, are often neglected and forgotten. Can the power of technology bring equality to this community and help them voice their identity?
We created an HTML5 digital gallery of artwork by 36 general learning-disabled individuals.
Users were able to engage these individuals by spending 1 RMB using WeChat Pay to purchase their painting. On the same day we urged every WeChat user to donate their “Moment “and frame this painting on their social space, linking public care into a continuing digital gallery.
People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.
Agency: Leo Burnett Ukraine