Small Budgets - Services

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

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O Brasil já sabe onde perguntar

Mais do que um case de comunicação, este é um case de ressignificação de negócio que há 7 anos vem mudando a relação das pessoas com os postos. Um case que levou a Ipiranga de um posto de gasolina a um “lugar completo esperando por você” e, mudando a ótica da categoria, transferiu o discurso do carro para as pessoas e do posto para o varejo. Quer saber mais? Pergunta lá no Posto Ipiranga!


Brand: Ipiranga
Client: Ipiranga
Agency: Talent Marcel

Everyone is an Amazing Book

Reading can help you to become your better self. This World Reading Day, campaign “Everyone is an Amazing Book” told the truth of reading, made books as metaphor for personality, connected reading to people. With a tight budget of 0.3 million, the campaign reached million-level advertising effect, from brand image enhancement to prime reading member sign-up. Over 1 million clicks and participation during the first 6 hours were achieved. During campaign, PV reached 27 million (only cost 0.009 yuan per brows), UV 2.17 million, sales increased 69%.


Brand: Amazon Prime reading
Client: Amazon China
Agency: MRM//McCann

Brothers


Brand: Olimpiadas Especiales
Client: Olimpiadas Especiales
Agency: Young & Rubicam México

2019_us_2019_e-3742-241_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_us_2019_e-3904-453_hero_1 Seneca Park Zoo Visit the zoo, it’s good for you
2019_us_2019_e-4077-382_hero_1 Highmark Blue Cross Blue Shield Delaware Choose Blue Hen
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