Small Budgets - Services
Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.
Burgers For Every 1
BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, we helped drive BurgerFi’s largest sales day ever with a 97% increase. Monthly sales rose by 25% with an industry-beating 9% increase in same store sales. This made BurgerFi the #1 growing burger chain and #3 fastest-growing chain in the US. All with an annual marketing spend of $2.6 million — a far cry from the nine-figure budgets of the fast food giants.
Agency: Partners + Napier
The Tiniest Listing
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
Brand: Cook County Health
Client: Cook County Health & Hospitals System
The Mud Soldier
Visit Flanders launched The Mud Soldier to attract tourists back to Flanders Fields. A statue placed in London, gradually disappeared under the rain, marking the centenary of the battle of Passchendaele. The campaign reached 67 million people with € 1.1m estimated PR value. #Passchendaele100 trended worldwide. Driving exceptional 15% growth in international visitor numbers, and a 10% lift in site ticket revenue, for Flanders Fields in 2017 in a context of negativity and fear surrounding Belgium._x000D_ Social media engagement doubled KPI’s including 3.9m video views with a View-Through-Rate of 38%._x000D_
Brand: Flanders Fields
Client: Visitt Flanders
Agency: Ogilvy & Social.Lab Belgium