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2022 BRONZE

The Visitor from the Future

To launch “The Museum of the Future” in the UAE, we disrupted marketing norms in the travel and tourism category, by disrupting people's social media feeds and typical messages from brands as well as typical content from travel influencers. We did so with

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: UAE Government Media Office
Language: English

2022 GLOBAL GRAND CONTENDER

Ariel Work For Home

Igniting a social movement built around the powerful idea of Work FOR Home, we mobilized influencer, celebrities and social communities to help generate 15,000+ user generated stories of men Sharing The Load at home. With over 1.3 million engagements across social platforms, and 24+ million online views of the main message, we drove exceptional Brand and Business results: Top of Mind +3; +2 in Attitudinal Equity; +8% Sales vs corresponding period last year.

Brand: Ariel Work For Home
Client: P&G
Agency: Symmetry Group
Language: English

2022 GLOBAL GRAND CONTENDER

Meddle in the New Zealand Election

An unknown entity with a micro-budget set out to mobilise dismally participating overseas Kiwi voters - who believed their vote didn’t matter and it wasn’t their business - in NZ's 2020 Election. Every Kiwi Vote Counts enlisted a Russian national to wake them up to their collective influence and incite them to MEDDLE IN THE NEW ZEALAND ELECTION. Our provocative and cut-through social media campaign helped drive the largest overseas voter turnout in history, with a 42% increase in overseas resident voters, and a disproportionate shift in Australia, our focus.

Brand: Every Kiwi Vote Counts
Client: Every Kiwi Vote Counts
Agency: Special Group
Language: English