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HORNBACH
Letter Theft

RAN IN:

CLIENT
Hornbach Baumarkt AG

AGENCY
HeimatTBWA *Lead Agency

Guido Heffels, CCO
Matthias Storath, CCO
Maik Richter, CEO
Tim Holtkötter , Geschäftsführung Beratung
Benjamin Berlipp, Strategy Director
Luis Jähner, Creative Director
Christofer Kuemmerer, Creative Director
Kay Bathe, Account Director
Martina Thalhammer, Management Supervisor
Christoph Laurisch, Art Director
Joaquin Aubele, Art Director


SUMMARY

2022: A dampened first-half challenges HORNBACH to make the brand’s core “passion” come alive in the most efficient way ever. The brand sets an example and transforms itself from a DIY store into a champion for creative rule-breaking because creativity has the power to change everything. This is staged as Europe’s biggest digital Scavenger Hunt: Missing letters from HORNBACH stores all over Europe demonstrate a fresh perspective on DIY projects. Successfully inserting HORNBACH into social feeds throughout Europe leads to commercial turnaround, increased brand awareness & image in key markets,

CASE VIDEO


Medium Featured On Video: Cinema,Digital Mktg. – Display Ads,Digital Mktg. – Gaming,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Marketplace Ads,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,OOH – Billboards,OOH – Other Outdoor,Print - Magazine,Print - Newspaper,Retail Experience: In Store,Influencer/Key Opinion Leader,Street Mktg.,TV,User Generated Content & Reviews

Language: English