AGENCY
Abdul Saboor, Business Director
Aimen shahid, Creative Director
Fahad Aslam, Design Head
Muzakir Ijaz, Executive Director
Henna Bhatti, Senior Creative Manager
Pak Media Communications (Publicis Media)
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Associate Director
Azeem Arslan, Business Lead
Ansha Ahmed, Assistant Manager
Fazeel Jalali , Manager Digital
Munim Malik, Senior Media Buyer
Hoor Khwaja, Manager Buying
Ali Ahmad Zaidi, Media Planner
Hassam Azhar, Social Listener
Khadija Abbasi, Media Planner
Waleed Ahmed, Buying Lead
SUMMARY
The world and Pakistan had been in the middle of a pandemic for the past two years. With schools and playgrounds shut down, the youth did not have the opportunity to play and learn sports. In a country already scant on sports infrastructure, Nestle MILO brought sports to life for these children by using social media to create virtual training clinics for cricket, football, and badminton. The brand achieved 140M+ impressions, 9.5M+ views, 13.6M reach across its social media platforms.
