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2021 GOLD

Be Present. Not Around.

We needed to sell more OMO. Instead, first, we sold an idea. Not just to OMO. To families across the Gulf. An idea inspired from an alarming data-driven insight. An idea that positively provoked parents to be more present with their children, not just around their children. An idea that elevated OMO’s purpose-driven journey of dirt being good. An idea that used social media but used it to get people off social media, through data-driven targeting and content. An idea that drove conversations, and growth for OMO’s brand and business.

Brand: Unilever - OMO
Client: OMO
Agency: FP7 McCann, Dubai
Language: English

2021 SILVER

Mars Shot

To promote the UAE’s nation brand during the Arab world’s first Mission to Mars, during the COVID-19 pandemic, the UAE Government Media Office, partnered with a global entertainment brand HartBeat Productions and founder, the famous celebrity influencer, Kevin Hart. And leveraged Kevin’s Hart popularity coupled with the power of social media during global lockdowns, inviting the world to share their impossible dreams with the UAE to make them possible. It became the most participated with crowdsourcing campaign in MENA’s history. And it promoted the UAE’s spirit of “impossible is possible”.

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: FP7 McCann Dubai
Language: English

2021 BRONZE

A World We Deserve

As the region battled COVID-19 in 2020, many brands went dark. Ramadan wasn’t the same. But we helped Babyshop, a leading children’s retailer remain visible and meaningful, starting with Ramadan. Choosing emotional persuasion in a time of rational persuasion, we created a global brand appeal by introducing Babyshop’s new brand belief: Giving every child a world they deserved. Beyond ads, we also created acts that helped give children what they wished for. And with cultural popularity and positive attention earned, this purpose-based approach influenced Babyshop’s brand and business too.

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English