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2023 BRONZE

Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%

Brand: Nordic Leisure Travel Group (Spies)
Client: Nordic Leisure Travel Group
Agency: Robert / Boisen & Like-minded
Language: English

2023 BRONZE

Jazz Mosafir: Safar Without Suffering

Travelling and tourism industry in Pakistan has sky-rocketed in the last 5 years. However, the industry’s infrastructure is still in its adolescence. People wanting to travel have to rely on the ever-changing rates and moods of local guides and hospitality workers. This leaves them open to deceit and not getting their money’s worth. Mosafir was launched to bridge this gap and become Pakistan’s pocket travel guide. The app’s launch used slice of life communications to build its friendly and trustable personality in a sea of distrust and confusion.

Brand: Mosafir
Client: Jazz
Agency: Fishbowl (Pvt) Ltd
Language: English

2023 GLOBAL GRAND CONTENDER

Moms make you sweat

Dove has always focused on women and their self-esteem, and has worked to help them with its products and messages, with a clear and consistent purpose over the years. On this occasion, her great challenge was to find something that is permeable for adolescents, but also for mothers, since they are the recommenders. The campaign starring real mothers and daughters, which had a leading role on TikTok, reached and exceeded all the objectives set, generating great acceptance among both mothers and their daughters.¦Dove has always focused on women and their self-esteem, and has worked to help them with its products and messages, with a clear and consistent purpose over the years. On this occasion, her great challenge was to find something that is permeable for adolescents, but also for mothers, since they are the recommenders. The campaign starring real mothers and daughters, which had a leading role on TikTok, reached and exceeded all the objectives set, generating great acceptance among both mothers and their daughters.

Brand: Dove
Client: Unilever Argentina
Agency: SLAP
Language: English