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2024 BRONZE

Ser Dominicano es lo Máximo de la A a la Z

Ser Dominicano es lo máximo de la A a la Z logró que todos los días del mes de la patria fueran una celebración para los dominicanos. Creamos un concurso con las 27 letras del abecedario, donde por 27 días estaríamos compartiendo palabras dominicanas, contenido de engagement y descuentos. Invitamos a los dominicanos a escribir las definiciones de sus palabras durante todo el mes de la A a la Z, obteniendo más de 90,000 comentarios. ¡Logramos recopilar más de 7k definiciones de palabras dominicanas!

Brand: Jumbo
Client: Jumbo
Agency: Partners Ogilvy & Mather
Language: Spanish

2024 BRONZE

Kurkure Kreations

Kurkure Kreations cracked the code on Gen Z engagement with a nationwide digital culinary tour, led by Momin Saqib, infusing traditional iftaar snacks with a Kurkure twist. These experimental Kurkure Kreations inspired our audiences to try it for themselves. Objectives included reversing Ramadan decline and elevating brand consideration which it did brilliantly. The campaign's engaging content garnered a 25% increase in views and engagement, making Kurkure the star of Gen Z's flavor-packed Ramadan feast. Kurkure Kreations served up an exceptional recipe for brand success in the competitive snacks category.

Brand: Kurkure Pakistan
Client: PepsiCo
Agency: Grey Density
Language: English

2023 GOLD

Deals so distracting they were unskippable

For Macca’s biggest deals campaign of the year, we knew we could out-shout the competition around “Great Value”. But how do you get people who actively skip and block ads to care about basic retail offers? Aussies love getting a great deal, but if it looks or smells like an ad, they tune it out. To sneak through their defences, we hid 30 of our best deals in the most distracting videos online. The result: a retail campaign Aussies couldn’t help but watch, driving 23.6% growth in YoY app sales.

Brand: McDonald's
Client: McDonald's Australia
Agency: DDB Group Sydney
Language: