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2023 GLOBAL GRAND

Lu from Magalu: the biggest virtual influencer in the world

Lu from Magalu is not just a pretty 3D face, but the biggest virtual influencer in the world. She became a pop culture and fashion icon in Brazil, growing Magalu's presence on social media to unexplored heights. Through a more interactive approach and taking part in a video-first reality, Lu reached the top. With impressive engagement numbers, she increased revenue through paid-for posts, boosted e-commerce sales and improved her brand recall. Lu took social media by storm, and grew to become one of Magalu's most valuable assets.

Brand: Magalu
Client: Magazine Luiza
Agency: Ogilvy Brasil
Language: English

2022 GLOBAL GRAND CONTENDER

Ariel Work For Home

Igniting a social movement built around the powerful idea of Work FOR Home, we mobilized influencer, celebrities and social communities to help generate 15,000+ user generated stories of men Sharing The Load at home. With over 1.3 million engagements across social platforms, and 24+ million online views of the main message, we drove exceptional Brand and Business results: Top of Mind +3; +2 in Attitudinal Equity; +8% Sales vs corresponding period last year.

Brand: Ariel Work For Home
Client: P&G
Agency: Symmetry Group
Language: English

2022 GLOBAL GRAND CONTENDER

Meddle in the New Zealand Election

An unknown entity with a micro-budget set out to mobilise dismally participating overseas Kiwi voters - who believed their vote didn’t matter and it wasn’t their business - in NZ's 2020 Election. Every Kiwi Vote Counts enlisted a Russian national to wake them up to their collective influence and incite them to MEDDLE IN THE NEW ZEALAND ELECTION. Our provocative and cut-through social media campaign helped drive the largest overseas voter turnout in history, with a 42% increase in overseas resident voters, and a disproportionate shift in Australia, our focus.

Brand: Every Kiwi Vote Counts
Client: Every Kiwi Vote Counts
Agency: Special Group
Language: English