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2024 SILVER

7up x Sapphire West - The Up Collection

Revolutionizing youth engagement, our digital-led campaign, #TheUpCollection, seamlessly integrated with Gen Z's lifestyle through social media. In addition to the influencer-led fashion film, leveraging the influencers for aux content using diverse content formats, including individual fashion reels and store raids, ensured a broader reach. This strategic approach not only redefined perceptions about the branad but also yielded measurable commercial success. The campaign's unique blend of creativity and precision demonstrates its outstanding effectiveness in connecting with the youth demographic, showcasing a direct impact on audience behavior and tangible business outcomes.

Brand: 7up
Client: PepsiCo
Agency: Alt Story (Pvt.) Ltd.
Language: English

2024 SILVER

Enter the Chillverse

The campaign helped achieve a staggering increase in Awareness of 13% and 11% in Consideration, the BHT imageries improved by an average 8% on Innovation, trendiness and Youthfulness and Price worth increased by 14%. This was also reflected in media results where we achieved 17 mio+ consumers, 127 mio+ Impressions, VTR of 45% (highest ever achieved for Nestle), 50% SOV on Tiktok, Meta CPM of PKR 59 vs. planned PKR 65 and DV 360 CTR of 1.2% vs. 0.1%. The Business achieved a 48% sales growth.

Brand: NESCAFÉ Ready to Drink (RTD)
Client: NESTLE PAKISTAN
Agency: RED Communication Arts (Pvt) Ltd
Language: English

2024 BRONZE

Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth

Traditional media were the big guns in Aldi's battle for the Big 4’s shoppers. Yet the pre-family life-stage remained elusive, preferring social to TV. They weren't on social waiting to be ‘sold’ to either – they wanted to be entertained! So, Aldi embraced the role of 'Entertaining Disruptor', acting like the Pirates of social media. This approach resulted in an armada of campaigns becoming ever more disruptive over three years, growing engagement, increasing pre-family audience penetration, and ultimately produced a net profit. Treasure ahoy!

Brand: Aldi UK
Client: Aldi UK Ltd.
Agency: McCann Manchester
Language: English