Social Media

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2023 GOLD

Lost the Pot

This campaign played to the strengths of social media and community management on a low budget to deliver business impact, not just social success.

Brand: Pot Noodle
Client: UNILEVER (
Agency: U-Studio/OLIVER
Language: English

2023 GOLD

Burgers. Love. Hellmann's

Burgers. Love. Hellmann’s is a 3-episode based digital series that explores true love for burgers and reveals the secret recipe of Pakistan’s favorite burger joints to the audience. The series is inspired by organic, spontanous & clutter breaking content pieces and has proven to be extremely engaging for the audience.

Brand: Hellmann's Mayonnaise
Client: Unilever Pakistan Limited
Agency: Symmetry Group
Language: English

2023 SILVER

Let's Go to McDonald's

Coming out of the pandemic, Hong Kong’s restaurant industry was struggling to rebuild physical dine-in volume. While most of the category sought to bring people in through value programs, McDonald’s Hong Kong took a different approach that focused on the power of brand. This campaign showcases how Hong Kong took a global McDonald's idea and maximized its potential to create a shared mass-participatory invitation to go to McDonald’s stores. This shared invitation then took over social media and pop culture, driving visitation and creating brand affinity among consumers.

Brand: McDonald's Place
Client: MHK Restaurants Ltd.
Agency: DDB Group Hong Kong
Language: English