Social Media

FILTER BY:

PROGRAM

2022 SILVER

Say Goodbye to Wealth A0

HSBC’s bold move that turned around its image among HK’s youth and became their bank of choice! Ditching the traditional reliance on TVC and OOH with conventional ‘bank talk’, HSBC has devised a communication and media strategy that hit close to youth’s hearts – by associating banking with their interest in love and romance. Through a series of socially engaging topics and content revolving around KOLs and romance, including Keung To as the leading figure, the campaign stimulated massive engagements on social media and made talking about wealth more relatable.

Brand: HSBC One
Client: HSBC (Hong Kong)
Agency: Wunderman Thompson Hong Kong
Language: English

2022 SILVER

The Warm Winter Livestream

With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities Our idea was based on the insight that charity marketing tends to become pity-party-like and people are

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: UAE Government Media Office
Language: English

2022 BRONZE

MTR's East Rail Line Cross Harbour Extension Anticipation and Branding Campaign

Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.¦Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.

Brand: East Rail Line Cross Harbour Extension
Client: MTR Corporation Limited
Agency: Hardchi Creative Limited
Language: English