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2022 GOLD

#PlaySafe: Pleasurable safe sex

Being the only brand in the market that speaks about sexual wellbeing, it was critical to consider the cultural sensitivity that surrounds sex and contraception discussions. Using international and local events and occasions provides a unique opportunity to discuss delicate themes in a relatable manner through moment based marketing. Durex launched #PlaySafe, a communication big idea that allows the brand to safely promote sexual wellbeing and its products in a unique and digestible way.

Brand: Durex
Client: Reckitt Benckiser
Agency: Adcom Pvt. Ltd.
Language: English

2022 SILVER

Say Goodbye to Wealth A0

HSBC’s bold move that turned around its image among HK’s youth and became their bank of choice! Ditching the traditional reliance on TVC and OOH with conventional ‘bank talk’, HSBC has devised a communication and media strategy that hit close to youth’s hearts – by associating banking with their interest in love and romance. Through a series of socially engaging topics and content revolving around KOLs and romance, including Keung To as the leading figure, the campaign stimulated massive engagements on social media and made talking about wealth more relatable.

Brand: HSBC One
Client: HSBC (Hong Kong)
Agency: Wunderman Thompson Hong Kong
Language: English

2022 SILVER

The Warm Winter Livestream

With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities Our idea was based on the insight that charity marketing tends to become pity-party-like and people are

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: UAE Government Media Office
Language: English