CLIENT
UAE Government Media Office
Khaled AlShehhi, Vice Chairman
Khaled AlShehhi, Executive Director of Marketing and Communications
Khaled AlShehhi, Executive Director of Government Communication
Khaled AlShehhi, Director of International and Regional Media Department
Khaled AlShehhi, Senior Social Media Manager
Khaled AlShehhi, Social Media Specialist
Khaled AlShehhi, Head of Partnerships and Campaigns
Khaled AlShehhi, Executive Producer
Khaled AlShehhi, Advisor Partnerships and Campaigns
Khaled AlShehhi, Consultant Operations
Khaled AlShehhi, Senior Video Editor
Khaled AlShehhi, Video Editor
Khaled AlShehhi, Video Editor
Khaled AlShehhi, Associate Project Manager
Khaled AlShehhi, Art Director
Khaled AlShehhi, Senior Copywriter
Khaled AlShehhi, Associate Operations Manager
Khaled AlShehhi, Media Relations Specialist
Khaled AlShehhi, Media Relations Specialist
AGENCY
UAE Government Media Office *Lead Agency
Khaled AlShehhi, Vice Chairman
Khaled AlShehhi, Executive Director of Marketing and Communications
Khaled AlShehhi, Executive Director of Government Communication
Khaled AlShehhi, Director of International and Regional Media Department
Khaled AlShehhi, Senior Social Media Manager
Khaled AlShehhi, Social Media Specialist
Khaled AlShehhi, Head of Partnerships and Campaigns
Khaled AlShehhi, Executive Producer
Khaled AlShehhi, Advisor Partnerships and Campaigns
Khaled AlShehhi, Consultant Operations
Khaled AlShehhi, Senior Video Editor
Khaled AlShehhi, Video Editor
Khaled AlShehhi, Video Editor
Khaled AlShehhi, Associate Project Manager
Khaled AlShehhi, Art Director
Khaled AlShehhi, Senior Copywriter
Khaled AlShehhi, Associate Operations Manager
Khaled AlShehhi, Media Relations Specialist
Khaled AlShehhi, Media Relations Specialist
Galaxy Racer
Khaled AlShehhi, YouTuber and Content Creator
Khaled AlShehhi, Chief Marketing Officer
Khaled AlShehhi, Chief of Staff
Khaled AlShehhi, Head of Creators and Content
Khaled AlShehhi, Senior Production Manager
SUMMARY
With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities
Our idea was based on the insight that charity marketing tends to become pity-party-like and people are
