New Product or Service Introduction or Line Extension

Grolsch Comes To Wake Up Urban Creativity Of Lima

Brand: Grolsch
Client: Union De Cervecerías Peruanas Backus & Johnston
Agency: Wunderman Phantasia
Language: Spanish

Recharge With Nescafé 3 In 1

Brand: Nescafé
Client: Nestlé Peru S.A.
Agency: Publicis Asociados S.A.C.
Language: Spanish

The smallest cafe in the world

Dongsuh Food developed Kanu, a new product based on the concept of ground coffee that is instantly soluble in hot water. Different from existing instant coffee products, however equal in quality and taste to fresh-brewed coffee served at coffeehouses. To this end, we decided that Kanu would embody the entire coffeehouse experience, defining the new product not as a new type of instant coffee but a caf_. The communication concept for Kanu was characterized as portable brewed coffee, or the smallest caf_ in the world.

Brand: Kanu
Client: Dongsuh Food
Agency: Cheil Worldwide
Language: English