New Product or Service Introduction or Line Extension
Any communications effort used to introduce a new product or service that is not a line extension.
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PROGRAM
2017 BRONZE
Launch of functional juices
Juice is not a top-priority product bought by an average family during recession. That is why it is not an easy task to find and launch successfully a necessary product in this category. The needs of a big city dweller – energy, health, slenderness – require great efforts and self-improvement, and there is no simple solution. We offered this solution. All three needs were considered in each SKU of the range, which enabled us to launch a new product successfully, enhance the brand, and to take even more care for our consumers.
Brand:
Sandora
Client:
Sandora (PepsiCo)
Agency:
Geometry Global Ukraine
Language:
English, Ukrainian