New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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The Bible Has a Voice [LISTEN]

Zondervan's launch of a first-of-its-kind audio Bible, Inspired By & The Bible Experience required a unique partnership with Hollywood producers and A-level talent. Historically, the audio Bible category has been a narrow niche where even the bestselling product hits 60,000 in annual sales. Through Zondervan's integrated marketing efforts, Inspired By & The Bible Experience sold a record-setting quarter-million units in just four months, totally redefining how consumers, retailers, and publishers view the category. The marketing of Inspired By & The Bible Experience has helped earn both a Silver Anvil and Audiobook of the Year for Zondervan.


Brand: Inspired By... The Bible Experience
Client: Inspired By Media Group
Agency: Zondervan Marketing Group

Missing Chip Campaign

What better metaphor for performance and beauty than nature itself? In nature, we find the most beautiful colors imaginable. But those colors are also some of the most durable. Our execution was born: "Beauty and durability only nature can rival."


Brand: Valspar
Client: Valspar
Agency: Euro RSCG Chicago

Bodygroom

To successfully launch its new electric razor, Bodygoom, designed to shave and trim body hair, Philips Norelco had to get guys talking about the uncomfortable subject of male body grooming. Without a budget to support traditional media, Philips Norelco needed a big viral idea to take body grooming from a private act to a public topic. To meet aggressive sales goals with a budget of less than $375,000, Philips Norelco had to take body grooming out of the closet.


Brand: Philips Norelco
Client: Philips DAP North America
Agency: DDB New York

2019_au_2019_067_hero_1 The Heart Foundation Australia Australia's worst serial killer
2019_co_2019_e-420-558_hero_1 El lanzamiento que nunca fue El Lanzamiento Que Nunca Fue
2019_ru_2019_1653_hero_1 Savin House Savin House. The Continuation of the legend
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