New Product or Service
Any communications effort used to introduce a new product or service that is not a line extension.
The Bible Has a Voice [LISTEN]
Zondervan's launch of a first-of-its-kind audio Bible, Inspired By & The Bible Experience required a unique partnership with Hollywood producers and A-level talent. Historically, the audio Bible category has been a narrow niche where even the bestselling product hits 60,000 in annual sales. Through Zondervan's integrated marketing efforts, Inspired By & The Bible Experience sold a record-setting quarter-million units in just four months, totally redefining how consumers, retailers, and publishers view the category. The marketing of Inspired By & The Bible Experience has helped earn both a Silver Anvil and Audiobook of the Year for Zondervan.
Brand: Inspired By... The Bible Experience
Client: Inspired By Media Group
Agency: Zondervan Marketing Group
Missing Chip Campaign
What better metaphor for performance and beauty than nature itself? In nature, we find the most beautiful colors imaginable. But those colors are also some of the most durable. Our execution was born: "Beauty and durability only nature can rival."
Agency: Euro RSCG Chicago
To successfully launch its new electric razor, Bodygoom, designed to shave and trim body hair, Philips Norelco had to get guys talking about the uncomfortable subject of male body grooming. Without a budget to support traditional media, Philips Norelco needed a big viral idea to take body grooming from a private act to a public topic. To meet aggressive sales goals with a budget of less than $375,000, Philips Norelco had to take body grooming out of the closet.
Brand: Philips Norelco
Client: Philips DAP North America
Agency: DDB New York