New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2017 BRONZE

Der GigaBoost: Bringt Vodafone-Kunden ins Gigabit-Zeitalter.

Brand: Vodafone
Client: Vodafone
Agency: Jung von Matt
Language: German

2017 BRONZE

Die Zukunft der Mobilität

Brand: Deutsche Bahn
Client: Deutsche Bahn
Agency: Ogilvy & Mather Germany
Language: German

2017 BRONZE

Dr. Oetker Weihnachtsrezept-Offensive

Brand: Dr. Oetker
Client: Dr. August Oetker Nahrungsmittel
Agency: BBDO Düsseldorf
Language: German

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered