New Product or Service Introduction or Line Extension

Nicorette spray launch

Brand: Nicorette
Client: Johnson & Johnson
Agency: J. Walter Thompson Russia
Language: English, Russian

Kafa nove generacije

Nista nije mocnije od ideje koja se javi u pravo vreme! Grand Black n Easy je mocna inovacija u kategoriji turske kafe koja otvara prostor promeni potrosackih navika u konzumaciji turske kafe, podize vrednost cele kategorije i omogucava uzivanje u autenticnom ukusu prave kafe na nacin koji je prilagoden modernom zivotnom stilu. Grand Black n Easy je doneo revolucionarnu promenu u kategoriju kafe jer je tursku kafu priblizio mladim ljudima I ucinio je dostupnom na svakom mestu.

Brand: Grand Black'n'Easy
Client: Grand Prom
Agency: Idea Plus Communications
Language: Serbian

KinoMama

There were no similar products in Ukraine before the launch of "KinoMama" sessions! We were able to create a new product and to find an unfilled niche not only in the growing film market, but also in the whole entertainment field. Our discovered audience - digital moms - allowed solving business problems. Without any investments in PR, we received a large number of positive reviews in the national media. We created a product: unique and in-demand for our market.

Brand: Planeta Kino
Client: Planeta Kino
Agency: Postmen
Language: English, Ukrainian