New Product or Service Introduction or Line Extension

Lanzamiento de producto Biri Biri

Brand: Biri Biri
Client: Tiosa S.A.
Agency: Rivas Young & Rubicam
Language: Spanish

Launch Account Sales Independent

Brand: Banco Falabella
Client: Banco Falabella Peru SA
Agency: Volver D6 SAC
Language: Spanish

Showmax.com launch in Poland

While entering the Polish market, Showmax faced the challenge of how to use its moment to stand out from the competition and surpass it. Despite the lack of original productions, Showmax used a bold strategy of creating “Pollywood” and becoming Poles’ guide in the world of movies and series. It worked. Showmax hit the domestic market with 59% of conscious awareness just after 7-week campaign and reached 3rd place among VOD services in terms of real users. Feedback from Internet and social media was in 98% positive or neutral.

Brand: Showmax.com
Client: Showmax
Agency: PHD
Language: Polish