New Product or Service Introduction or Line Extension

Doble Zero Jumbo

Brand: Jumbo
Client: Jumbo
Agency: Diez Diez
Language: Spanish

In the service of good taste

Created as a new brand in 2014, Café Royal challenged market dominator Nespresso with Robbie Williams as the secret agent ‘in the service of good taste’. Williams represented the smartness of the challenger brand from head-to-toe. With clever cross-channel storytelling and branded entertainment, Café Royal has leveraged celebrity buzz to position itself as the only true premium competitor. Within two years of being launched, the brand is distributed in seven European markets and significantly contributes to the overall volume and value growth of the premium coffee capsules segment.

Brand: Café Royal
Client: Delica
Agency: Serviceplan Suisse
Language: English

Wanna Melon?

How to beat the campaign awarded with Golden Euro Effie 2015? To launch new Melon flavour of the known local drink Kofola, we reconstructed creative platform named Fofola. We didn’t communicate the new flavor, only as the part of the product packshot, we dignified it to the new character – Mr. Melon. Together with famous lisping dog Tuna, they experienced new adventures. This results into annual growth of the whole 0,5l portfolio by 22,8%, we outperformed sales of the most successful product novelty by 63,7% and improved ROMI by 28%.

Brand: Kofola
Client: Kofola Czechoslovakia
Agency: Zaraguza
Language: English