New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2017 BRONZE

Du hast die Wahl

Brand: Lidl
Client: Lidl Dienstleistung
Agency: GLÜCK Berlin Werbeagentur
Language: German

2017 BRONZE

#OrgasmsForAll

Brand: Durex
Client: Reckitt Benckiser Deutschland
Agency: Initiative
Language: German

2017 BRONZE

Neustart wird Erfolgsstory – Energie wird innogy

Brand: Innogy
Client: innogy
Agency: Scholz & Friends Berlin
Language: German

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered