New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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Getting Indians to #LiveThere


Brand: Airbnb India Private Limited
Client: Airbnb India Private Limited
Agency: TBWA \ India

"This is OneBlade"": Launching a category of One"

Philips, understanding how Millennial men’s shaving habits had changed, saw an opportunity to create a new category - a hybrid between electric and FMCG – with OneBlade. Avoiding competing directly with larger blade brands, Philips found a unique space for OneBlade - setting it apart by positioning it as a blade that trimmed, edged and shaved any length of hair. Communications overcame millennial disinterest in blades and entrenched cynicism about shaving brands. The campaign, This is Not a shaver. This is OneBlade, established OneBlade in a category of one.


Brand: Philips
Client: Philips
Agency: Ogilvy & Mather London

Es geht um unser Land - Landtagswahl NRW 2017


Brand: Freie Demokraten
Client: FDP Landesverband NRW
Agency: Heimat Berlin

2018_in_2018_189_hero_1 Tata Motors, TAMO Racemo A car that took the internet for a ride!
Blog_image MTR India ka Breakfast
2018_in_2018_192_hero_1 Samsung India Samsung Pay: The Revolutionary Way to Pay
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