New Product or Service
Any communications effort used to introduce a new product or service that is not a line extension.
The first ryazhenka for kids
Children should have everything their own, ryazhenka should also be their own, made only for them. “Agusha” brand takes care of children's health and launch the first baby ryazhenka, specially designed for children. Ryazhenka has a classic “melted” taste and is suitable for children from 8 months. But we went even further and developed a product with strawberry and blueberry puree which babies love: unique flavors for ryazhenka on the market.
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech
Evotor Smart Terminals Start Up for a New Audience
Evotor offers smart terminals with a cloud apps store since 2016. In 2018, the online cash register was made mandatory for trade and catering small businesses, previously exempted from using cash registers. To earn the loyalty of potential customers with minimal product knowledge, we launched a digital campaign based on audience buying and consistent communication. The task was 100% successful: entrepreneurs came to the sales points with a specific request for the Evotor terminal, and we showed the fastest growth in the market, just within 4 months 185 thousand devices have been sold — 19% of the total market size.