New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.



Gigs for steps!

How to make a sharp turn in the brand image towards the direction of an active and advanced operator in a short period of time?Offer a unique service, which has no analogues on the market!Beeline launches a service that allows subscribers to change regular physical activity to free Internet.We need to tell about the service in a simple way, and most importantly not to scare away the mass audience, since healthy lifestyle is often perceived as "something fashionable, but not for me”.We needed a step out of the ordinary."Gigs for steps" - we said!

Brand: Beeline
Client: VimpelCom PJSC
Agency: Contrapunto

Vkusomagiya, come true! An exceptional curd come true!

How to enter the market of dairy products for school children with healthy curds if children don’t like healthy food and competitors offer a great variety of products? To create something so surprising that a child not only agrees to eat it, but also wants to play with it. That’s how Vkusomagiya curds appeared: they consist of two layers that, mixed together by a child, create an unexpected third flavor. Did children like the curds? Even more than we expected: in 3 months we managed to get a 20% share of the segment and double the preference of the brand.

Brand: Chudo detki
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech

Making a Hero out of Carlton Zero

Australia is known as a beer loving nation. But with Aussies becoming more health conscious and drinking less alcohol in general, beer consumption has actually been on the decline for the last 40 years. This was troubling for Carlton & United Breweries for two reasons 1) it’s a brewery that makes most of its profit from beer 2) its namesake beer, Carlton Draught was seeing its audience fade away whilst failing to attract new consumers. The solution? Launch CUB’s first non-alcoholic beer, Carlton Zero and grow it to be the first, successful non-alcoholic beer of scale in Australia.

Brand: Carlton Zero
Client: Carlton & United Breweries
Agency: Clemenger BBDO

2019_au_2019_067_hero_1 The Heart Foundation Australia Australia's worst serial killer
2019_co_2019_e-420-558_hero_1 El lanzamiento que nunca fue El Lanzamiento Que Nunca Fue
2019_ru_2019_1653_hero_1 Savin House Savin House. The Continuation of the legend

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