New Product or Service
Any communications effort used to introduce a new product or service that is not a line extension.
Launch of new beer brand Zatecky. The brand which derived and built its' strength on reference to region of city Zatec, product based on unique hop Saas and comms platform - News from Zatec (Zatecke Noviny). It won hearts and throats of many Poles and during just 10 months reached spectacular level of 120 th. HL of sold beer.
Brand: Zatecky Svetly Lezak
Client: Carlsberg Polska