New Product or Service
Any communications effort used to introduce a new product or service that is not a line extension.
Launch of "TNT-PREMIER" videoservice
In 2018, the holding GPMRTV with its flagship TNT launched its own OTT service, TNT-Premier, a video platform. which offers the user exclusive entertainment content of premium quality, as well as a number of advantages when viewing live content: - New seasons comedy serials and entertainment shows available on TNT-PREMIER before they appear on the TV channels. - All offered content is available on any device without ads, for just 129 p. - The service focuses the most powerful library of entertainment content in the country
Client: TNT Broadcasting Network
KITKAT Senses - Digitally sharable chocolate
How to break through virtuous circle of average innovation launches those growth based on trade promo mainly and to propose millenials chocolate that they would love to eat and share online? We decided to give them decorated KITKAT chocolate that had Instagram-look. The idea to make KITKAT digitally shareable led to extremely positive launch results: the most discussed chocolate at Internet, growth of positive mentions by 6 times and #1 Innovation in Tablet category without promo intensification.
Client: Nestle Russia LLC
Agency: Nestle Russia
Taxiportation: how Citymobil brought a renewed taxi brand to the market
How can a new taxi aggregator "ride out" to the market, which is already divided by more experienced and strong competitors? Citymobil decided that another company that simply offers comfortable and cheap trips around the city will not be able to attract users who have already made their choice. So, we came up with a new philosophy of movement - Taxiportation. The results of the campaign exceeded all expectations: the travel plan was completed 3 months earlier, every 5th user download the application "Citymobil", and the verb "To taxiport" has become a common synonym for "take a taxi".
Agency: DDB Russia/Tribal