New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2016 SILVER

"Unbounded Love"Fotile 2016 New Product Launch IMC

Brand: Fotile
Client: Fotile
Agency: Ogilvy & Mather Beijing
Language: Mandarin

2016 SILVER

C & H Food Truck

Brand: McDonald's
Client: McDonald's - Arcos Dourados Comércio de Alimentos
Agency: DPZ&T
Language: Spanish

2016 SILVER

Only Chip

Brand: Entel
Client: Entel Perú S.A
Agency: McCann Erickson Corporation Publicidad S.A.
Language: Spanish

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered