New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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GE 4D Ultrasound Machine Launch

GE introduced new 4D ultrasound technology targeting both consumers and medical professionals. The emotionally driven advertising attempted and achieved some of the highest brand affinity scores ever monitored, doubled sales objectives and generated unprecedented interest in the Voluson 730. With TV as the primary medium, a multi-channel effort including print, online, sales efforts and PR proved the right combination for a successful product launch.


Brand: GE Voluson 730
Client: General Electric Company
Agency: BBDO

T-Mobile California Launch: July 18 - August 31, 2002

Just what the world needs, another wireless carrier. A new brand was entering the most competitive category (wireless) in the most competitive market (California). Tasked with achieving aggressive awareness and activation goals in a limited period of time, T-Mobile seized an opportunity to breakthrough by reeducating a cynical and savvy customer through a pre-emptive value equation of "Get More". Through a disruptive mix of media & creative messaging (television to taxi cabs) T-Mobile has surpassed their business goals within the first 6 weeks of launch.


Brand: T-Mobile
Client: T-Mobile USA
Agency: Publicis in the West

Where will you stick yours?

With Polaroid's traditional business under threat, the company needed to evolve in two ways: 1) diversify their revenue stream and 2) establish a brand relationship with new users. Creating the I-Zone brand was an innovative way of using existing technology to build the company's revenue while connecting Polaroid with the camera buyers of the future (13-17 year-olds). Our advertising successfully positioned I-Zone as a "communications" device that helps teenagers socialize and make statements about themselves. I-Zone went from launch to market leader in three months.


Brand: Polaroid
Client: Polaroid Corporation
Agency: Goodby, Silverstein & Partners

2019_au_2019_067_hero_1 The Heart Foundation Australia Australia's worst serial killer
2019_co_2019_e-420-558_hero_1 El lanzamiento que nunca fue El Lanzamiento Que Nunca Fue
2019_ru_2019_1653_hero_1 Savin House Savin House. The Continuation of the legend
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