New Product or Service Introduction or Line Extension

How BOOBS Made BONDS Serious

Brand: Bonds Bras
Client: Bonds
Agency: Clemenger BBDO
Language: English

Designed To Play

Brand: Philips
Client: Philips Personal Care
Agency: Ogilvy Deutschland
Language: English

Work Til You Die

Last to market, with half of the country already having taken up retirement savings, the Bank of New Zealand was always going to have a battle with its undifferentiated KiwiSaver product. But instead of pretending ours was a unique product, we took a leadership position around KiwiSaver, and stimulated the whole retirement savings industry. As a result, BNZ smashed their targets for sign ups to their scheme, and managed to reverse a declining trend in KiwiSaver sign ups nationally. And they did it all with a song.

Brand: Bank of New Zealand
Client: Bank of New Zealand
Agency: Colenso BBDO/Proximity New Zealand
Language: English