New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2013 GOLD

Escudo Negra

Brand: Escudo Negra
Client: Cervecera CCU
Agency: Porta
Language: Spanish

2013 GOLD

Sodimac Bauker

Brand: Bauker
Client: Sodimac
Agency: Prolam Y&R
Language: Spanish

2012 GOLD

Bigtime Magnetix

Brand: Bigtime
Client: Arcor (Dos en Uno Chile)
Agency: Prolam Y&R
Language: Spanish

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered