New Product or Service Introduction or Line Extension

Introducing JUMP! only from T-Mobile

Before T-Mobile intervened, wireless carriers had a stranglehold on phone upgrades. Want that cool new phone? Too bad. The industry's contract cycles made people wait up to two yearsthats 730 daysfor a new phone. That's absurd. So T-Mobile created its anytime upgrade program JUMP! to un-leash people from this tyranny. T-Mobile unveiled JUMP! to the world. The result? 2.2MM enroll in JUMP!, and T-Mobile extended its 2013 lead as the most chosen US wireless carrier.

Brand: T-Mobile
Client: T-Mobile USA
Agency: Hal Riney
Language: English

A Breakfast Revelation

As consumers traded in their cereal bowls for handheld breakfast options, how could Special K, who was famous for cereal, compete? We needed to look across the grocery store to Frozen Foods where sales were heating up especially with handheld sandwiches. With Special K Flatbread Sandwiches we could surprise and delight female weight managers with a breakfast sandwich she could savor without guilt or sacrifice. With confidence from peers, she could discover a breakfast sandwich worthy of their love while Special K saw the love in the sales.

Brand: Kellogg's Special K
Client: The Kellogg Company
Agency: Leo Burnett/Arc Worldwide
Language: English

Stefan vs Kramer

Brand: Stefan vs Kramer: La Pel'cula
Client: Kramer Producciones
Agency: Groenlandia
Language: Spanish