Corporate Reputation

We Will Always Be Friendly

Brand: Wong
Client: Cencosud Retail Peru S.A.
Agency: McCann Erickson Corporation Publicidad S.A.
Language: Spanish

Petrovich is with those who dared to repair

Brand: Petrovich DIY building trading house
Client: STD Petrovich
Agency: Contrapunto
Language: English

Wishes Delivered

The 2013 holiday season wasnt great for UPS. The combination of bad weather and last-minute e-commerce orders pushed the network past its limits. The public wasnt pleased, and took to social media to vent their dissatisfaction. In 2014, we needed to build up goodwill, and regain our position as a source of holiday cheer. We solicited holiday wishes from around the country, and granted them some big, some small, some truly magical. Social sentiment shifted to positive, and one very special wish went viral, garnering 45 million views!

Brand: UPS
Client: UPS
Agency: Ogilvy & Mather
Language: English