Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
FILTER BY:
PROGRAM
2017 BRONZE
You've Gotta Have a Team: Bringing the next generation of fans into the Hyundai A-League
Football had a unique problem in Australia. It’s the most played sport amongst kids, yet only 42% of players under 15 supported a Hyundai A-‐League team. Our challenge was to convert this passion for the game into fandom. We needed to convince kids “You’ve Gotta Have a Team”. Enter Yoshi, a football-‐mad kid without a team. Yoshi went on a 21,000km journey so all the teams could compete to win his support.
Brand:
Football Federation Australia
Client:
Football Federation Australia
Agency:
BMF
Language:
English
2017 BRONZE
2017 BRONZE
Las mamás perfectas de Colombia, son todas.
¿A quién no le gustaría hacer un video invirtiendo solo 5 millones de pesos en pauta para lograr un alcance de más de 80 millones de personas y más de 31 millones de views en menos de 2 semanas? Nosotros lo logramos con un video que además de lograr esas cifras y ser el viral más visto en Latinoamérica en el 2016 hizo que la gente riera y llorara y que las mamás colombianas entendieran que son perfectas.
Brand:
Caracol TV
Client:
Caracol Televisión S.A.
Agency:
Gran Comunicaciones
Language:
Spanish
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
Trust Index
Trust Index: The quantification of trust to the Growthfund
