Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2017 SILVER
Bread is Art
The category leader has to develop the market on which it operates itself. That’s exactly what Lesaffre has done. The company could modernize the Ukrainian bread baking market and literally expand horizons for its B2B partners. The Bakery & Business Conference has positioned Lesaffre as an innovator in the bread baking industry and helped it to increase the sales of its more premium products for bread baking.
Brand:
Lesaffre Ukraine
Client:
Lesaffre Ukraine
Agency:
Kinograf
Language:
English, Ukrainian
2017 SILVER
MAKE MARTINI YOUNG AGAIN
Martini launched new sub-brand Martini & Tonic on Ukrainian market. For the first time in its worldwide history the brand sponsored a music festival for communication launch. The use a festival as a platform for communication was 2-in-1 solution: build awareness and generate trials. Traditional launching strategies through the media or HoReCa do not have such capabilities separately. The project allowed Martini to increase sales volumes in absolute terms by 13.3%, despite the fact that the category of vermouth in Ukraine has been declining for three years in a row.
Brand:
MARTINI
Client:
Bacardi-Martini Ukraine
Agency:
Rockets. Growth R&D
Language:
English, Ukrainian
2017 SILVER
Outthink
"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
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