Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
FILTER BY:
PROGRAM
2016 BRONZE
2016 BRONZE
2015 SILVER
Work Is a Beautiful Thing
The worlds biggest company had a big issue. Walmart has some of the most loyal shoppers, but it also has a lot of haters and that was hurting the brand. To shift these deeply engrained perceptions, Walmart needed to tackle an issue even bigger than itself: American jobs. Walmart committed to investing $250 billion in products that support American jobs. We reframed this initiative by showing the dignity people feel when working. Work is a beautiful thing started a positive conversation to help shift Americas negative perceptions of Walmart.
Brand:
Walmart
Client:
Walmart
Agency:
Saatchi & Saatchi
Language:
English
FINALISTS
Santander
BUS STOP, BUSINESS GO
Natura
Amazon Alive - The real time deforestation counter
Movistar
Movistar Con Todo
