This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
Mount Sinai Campaign
Given the accelerated volatility of health care, and the intense competition within the industry, this campaign was developed to dramatically re-establish perception of Mount Sinai as a leading medical institution. A secondary goal was to generate response to the hospital's physician referral 800 number. The advertising focused on the contributions made, and the acclaim enjoyed by Mount Sinai's doctors.
Brand: The Mount Sinai Medical Center
Client: The Mount Sinai Medical Center
Agency: Grace & Rothschild
The campaign removed perceptual barriers to the Opera by promoting opera as fun entertainment that can be enjoyed by everyone. Through an integrated TV, Radio and Direct Mail Campaign, the Baltimore Opera met the goal of increasing subscriptions by 22% over the previous year.
Brand: The Baltimore Opera Company
Client: The Baltimore Opera Company
Agency: Gray Kirk/VanSant Advertising, Inc.
As I See It
As the plumbing products category becomes more competitive and the consumer grows increasingly value conscious, Kohler's advertising must work twice as hard. The "As I See It" campaign provides a signature look for the Brand, reinforcing Kohler's leadership in quality, style and design, and reassuring consumers that Kohler is indeed "a good value for the money". This campaign has not only enabled Kohler to dominate the category in terms of unaided awareness (both name and advertising), but also has grown the Brand despite its premium price and declining share of voice.
Client: Kohler Co.