Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2018 BRONZE

Experiment For The Smart

We produced recorded video of a real experiment revealing the stories behind the data, and we target at those smart people with the user data from WeChat. With the digital solution that we provided, users could build a connection with their family. And when their family receives a suspicious spam, the system will push an alert to the users so that they can take action right away. At the same time, we encourage users to report suspicious numbers, which helps expand our data pool.

Brand: Tencent
Client: Tencent
Agency: Tencent
Language: Mandarin

2018 BRONZE

Intel Robot Hand X Shadow Play Experience

Nowadays, Shadow Play, a Chinese traditional art, is facing a serious succession crisis.But can we revive the traditional culture through technology? Intel hopes to help inherit the traditional art and make young people feel its charm through its technology. We invited Master Qin Ligang, the Chinese famous shadow play artist, to let the robot hand “Eagle Shoal” driven by the AI perform shadow play together on the stage of My Future, the first technology variety show by HNTV. We also filmed a documentary and published it online, followed by press releases and KOL social posts. Via this campaign which is full of novelty and entertainment, we bring public attention back to shadow play and seek more possibilities for inheriting and protecting traditional culture.

Brand: Intel
Client: Intel China
Agency: Innokids Communications Limited
Language: Mandarin

2018 BRONZE

Construye Bien

El Perú vivió uno de sus mayores desastres naturales en el 2017, donde muchas familias perdieron sus viviendas. Maestro, toma el real compromiso con la sociedad y cambia su plataforma de comunicación de marca a “Construye Bien”, de contenido online y offline buscando contrastar malas prácticas vs las buenas, con el objetivo de resaltar el construir seguro. Además, concientizar y educar a todos los peruanos y peruanas sobre la importancia de una correcta planificación al momento de construir reforzando un concepto clave en la construcción y mantenimiento de viviendas: Seguridad.

Brand: Construye Bien
Client: Maestro Peru SA
Agency: Circus Grey
Language: Spanish

FINALISTS

Hrvatski Telekom Poziv koji ne propuštaš

Podravka d.d. Hrana koja brine o vama

Trust Index Trust Index: The quantification of trust to the Growthfund