Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2018 BRONZE
Balance The Equation
Today’s society does not adequately encourage women to work in the fields of science, technology, engineering and math (STEM). While many talk about this issue, GE is the only major corporation acting upon it at scale, by fiercely committing to a workforce of 20,000 women in STEM by 2020. GE’s campaign, Balance the Equation, successfully promoted that effort. They moved the needle on applications and reputation among millennial women, outpacing their goal in year 1.
Brand:
GE
Client:
GE
Agency:
BBDO New York
Language:
English
2018 BRONZE
Boss Life
Avon is an iconic brand with female empowerment in its DNA. However, the company that opened the door to women in the workplace way back in 1886 found itself irrelevant to women in 2016. Avon’s army of Representatives, called “Avon Ladies,” had shrunk, and sales were in decline. With the brand’s century-old reputation at stake, we launched “This Is Boss Life,” a campaign that increased daily leads by 49%, exploded positive social sentiment by 55% and modernized Avon’s empowerment message for a whole new generation.
Brand:
Avon
Client:
New Avon, LLC.
Agency:
Terri & Sandy
Language:
English
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