Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2018 BRONZE
Srbija je neXt inspiracija
neXt je,
inspirisan voćnim blagom Srbije lansirao tri nova ukusa: malinu, grožđe i
višnju. Srbija je pokrenula neXt, a neXt pokreće nas da probamo nove ukuse i
upoznamo lepotu i tradiciju regiona Srbije.
Brand:
Next Premium sokovi
Client:
The Coca-Cola Company
Agency:
McCann Beograd
Language:
Serbian
2018 BRONZE
A story of viral contamination with Colorista
Hair colors of bright unnatural shades are considered as the niche product for nonconformists, but at the same time they attract “good girls”, since the spirit of rebel lives in each of them. How could Colorista encourage young people for the first coloring, overcoming the fear of unpleasant consequences? We refused of rational motivation in favor of inspiring emotions. Be bold, be different, and show yourself in colorful hair. Colorista is not an ordinary hair color, but the hair makeup, so you can quickly turn back to your natural color or change the shade. Our appeal was heard, and the virus of colorful hair spread all over Ukraine rapidly, causing a boom in social networks.
Brand:
L’Oreal Paris
Client:
L’Oréal Ukraine
Agency:
THINKMcCANN
Language:
English
2018 BRONZE
SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH
With the help of Sponsorship activation MultiOven category started growing in Ukraine. Campaign effectiveness was almost 3 times higher than during TV activation, while the cost went yo to 2 times lower. Philips has grown Value Market share in all segments on Kitchen Appliances category, due to building brand positioning in the category through expertise in Healthy Nutrition. That has generated impact on brand loyalty in other segments of Kitchen Appliances.
Brand:
Philips
Client:
Philips Ukraine
Agency:
Carat Ukraine
Language:
English
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
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