Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.

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2017 SILVER

Outthink

"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.

Brand: IBM
Client: IBM
Agency: Ogilvy & Mather
Language: English

2017 SILVER

Conrado

En el 2016, se conmemoraron los 150 años de la primera cervecería en el Uruguay, la que ha dado origen a nuestras marcas locales Pilsen, Patricia, Zillertal y Norteña. Se aprovechó este aniversario como una oportunidad para activar por primera vez la categoría a nivel nacional, fortaleciendo tanto su imagen como la de las marcas involucradas. Se buscó reflejar a través de esta campaña el rol que tiene la cerveza en la vida de nuestros consumidores, como motivo de reunión, presente en las celebraciones de los uruguayos desde 1866.

Brand: Cervecerías del Uruguay
Client: Fábricas Nacionales de Cerveza
Agency: Corporacion JWT
Language: Spanish