Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
FILTER BY:
PROGRAM
2018 SILVER
La Ponchila
Cada año en las zonas alto andinas del país, las temperaturas bajas vuelven insoportable el camino al colegio para muchos niños de escasos recursos. Ante este panorama, tres empresas decidieron unirse y encontraron la solución que buscaban en otro problema actual: la falta de reciclaje. Así nació la Ponchila, la 1ra mochila con poncho incorporado hecha de 80 botellas de plástico reciclado. Una campaña que juntó a personas y empresas para crear un producto que hasta hoy sigue ayudando a miles de niños, mientras ayuda al planeta.
Brand:
La Ponchila
Client:
Pacífico Seguros
Agency:
McCann Lima
Language:
Spanish
2018 SILVER
The Untouchables
The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.
Brand:
Fund “BELA. Butterfly children”, Mastercard, Citibank
Client:
Fund "BELA. Butterfly children”
Agency:
Publicis Russia
Language:
English, Russian
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
Trust Index
Trust Index: The quantification of trust to the Growthfund
