Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.

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2018 SILVER

Just Ask

Brand: A1
Client: A1 Bulgaria
Agency: Saatchi & Saatchi Sofia
Language: Bulgarian

2018 SILVER

Test & Learn

Brand: Uber
Client: Uber
Agency: Ddb Paris
Language: French

2018 SILVER

Robin Took an Autonomous Car on the Fifth Ring Road

The autonomous cars were hardly known in the public. How to enhance Baidu's brand awareness of autonomous car? We decided to broadcast on the spot at Baidu’s developers meeting when Robin was “driving” an autonomous car on the Fifth Ring Road. By this means, a heated discussion has been aroused through the media at home and abroad. It has helped Baidu's brand become the leader in the domestic autonomous driving industry, and the event has marked a milestone in the development of autonomous driving.

Brand: Baidu
Client: Baidu
Agency: Baidu
Language: Mandarin