Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2018 BRONZE
Construye Bien
El Perú vivió uno de sus mayores desastres naturales en el 2017, donde muchas familias perdieron sus viviendas. Maestro, toma el real compromiso con la sociedad y cambia su plataforma de comunicación de marca a “Construye Bien”, de contenido online y offline buscando contrastar malas prácticas vs las buenas, con el objetivo de resaltar el construir seguro. Además, concientizar y educar a todos los peruanos y peruanas sobre la importancia de una correcta planificación al momento de construir reforzando un concepto clave en la construcción y mantenimiento de viviendas: Seguridad.
Brand:
Construye Bien
Client:
Maestro Peru SA
Agency:
Circus Grey
Language:
Spanish
2018 BRONZE
Srbija je neXt inspiracija
neXt je,
inspirisan voćnim blagom Srbije lansirao tri nova ukusa: malinu, grožđe i
višnju. Srbija je pokrenula neXt, a neXt pokreće nas da probamo nove ukuse i
upoznamo lepotu i tradiciju regiona Srbije.
Brand:
Next Premium sokovi
Client:
The Coca-Cola Company
Agency:
McCann Beograd
Language:
Serbian
2018 BRONZE
A story of viral contamination with Colorista
Hair colors of bright unnatural shades are considered as the niche product for nonconformists, but at the same time they attract “good girls”, since the spirit of rebel lives in each of them. How could Colorista encourage young people for the first coloring, overcoming the fear of unpleasant consequences? We refused of rational motivation in favor of inspiring emotions. Be bold, be different, and show yourself in colorful hair. Colorista is not an ordinary hair color, but the hair makeup, so you can quickly turn back to your natural color or change the shade. Our appeal was heard, and the virus of colorful hair spread all over Ukraine rapidly, causing a boom in social networks.
Brand:
L’Oreal Paris
Client:
L’Oréal Ukraine
Agency:
THINKMcCANN
Language:
English
FINALISTS
Santander
BUS STOP, BUSINESS GO
Natura
Amazon Alive - The real time deforestation counter
Movistar
Movistar Con Todo
