Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2018 SILVER
Heroes of my country
Given the political and social situation of the country, Pollo Campero launches a call for individual action for collective well being, emphasizing that it was time to shift from the indifference to make the difference. The campaign affected positively the spirit of Guatemalans, reinforcing their values, appealing to a new nationalism, becoming a topic of national conversation. Significant results in KPI´s: • Substantial increase in the brand's emotional connection with its consumers • Exceeded business objectives: sales + 4% vs. previous year • Increase of +0.5 percentage points in Share of Value, consolidating category leadership.
Brand:
Pollo Campero
Client:
Pollo Campero
Agency:
Don't Stop Me Now
Language:
Spanish
2018 SILVER
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
Trust Index
Trust Index: The quantification of trust to the Growthfund
