Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2018 BRONZE
2018 BRONZE
Experiment For The Smart
We produced recorded video of a real experiment revealing the stories behind the data, and we target at those smart people with the user data from WeChat. With the digital solution that we provided, users could build a connection with their family. And when their family receives a suspicious spam, the system will push an alert to the users so that they can take action right away. At the same time, we encourage users to report suspicious numbers, which helps expand our data pool.
Brand:
Tencent
Client:
Tencent
Agency:
Tencent
Language:
Mandarin
2018 BRONZE
Intel Robot Hand X Shadow Play Experience
Nowadays, Shadow Play, a Chinese traditional art, is facing a serious succession crisis.But can we revive the traditional culture through technology? Intel hopes to help inherit the traditional art and make young people feel its charm through its technology. We invited Master Qin Ligang, the Chinese famous shadow play artist, to let the robot hand “Eagle Shoal” driven by the AI perform shadow play together on the stage of My Future, the first technology variety show by HNTV. We also filmed a documentary and published it online, followed by press releases and KOL social posts. Via this campaign which is full of novelty and entertainment, we bring public attention back to shadow play and seek more possibilities for inheriting and protecting traditional culture.
Brand:
Intel
Client:
Intel China
Agency:
Innokids Communications Limited
Language:
Mandarin
FINALISTS
Santander
BUS STOP, BUSINESS GO
Natura
Amazon Alive - The real time deforestation counter
Movistar
Movistar Con Todo
