Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2023 BRONZE

Reusables: Extendiendo las fechas de expiración.

Creamos el primer filtro de realidad aumentada y visión artificial que concientizaba a los puertorriqueños sobre una problemática ambiental de residuos logrando que cambiaran su comportamiento de consumo a través de: Vida de producto extra: Que se estirara el tiempo en el que un producto era desechado. Una solución real y fácil: Que los boricuas se educaran en los usos secundarios que se le podían dar a los productos que compraban en el supermercado. Un movimiento ambiental: Más marcas de consumo masivo se unieron como sponsors del programa.

Brand: SuperMax
Client: SuperMax
Agency: De la Cruz Ogilvy
Language: Spanish

2023 GLOBAL GRAND

The First Car Showroom Inside a Bus

we created the experience of "the first car showroom inside a public bus". Instead of targeting a broad audience, we went for a base of customers exhausted from the bad experience of using the public transportation system. We cut the back wall of a traditional bus, removed some passenger seats, adapted the lighting system, ramped the Picanto inside, and exhibited it around the city for 30 days. One salesperson explained to the bus passengers the car features and the cheap payment plans.

Brand: KIA
Client: Excel
Agency: Ogilvy El Salvador
Language: English

2023 GLOBAL GRAND CONTENDER

Sweatpant Boots

To travel, people needed to overcome their lockdown mindset. Up against big-budgeted competitors, tourism-dependent Iceland offered cathartic motivation to make Iceland the top-of-mind preferred destination: an opportunity to turn the symbol of pandemic doldrums—sweatpants—into hiking boots. The only way to get them? Visit Iceland. The effort generated outsized reach, attracting mass press coverage and influencer engagement. Iceland surged to the #1 desired destination, increasing +10% in global rankings compared to competitors and significantly moving audiences with a lower willingness to travel, all while being vastly outspent by other countries.

Brand: Business Iceland
Client: Business Iceland
Agency: SS+K
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger