Small Budgets
Local Efforts: $1 million or less
-
Regional Efforts: $2 million or less
-
National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
FILTER BY:
PROGRAM
2022 GOLD
Dagoma - Toy Rescue
Toy Rescue is the perfect example of how an extraordinary marketing effectiveness can be achieved with a very small budget. Thanks to PR, the operation far surpassed the brand's initial objectives in terms of media impressions, toys repaired and increased sales for Dagoma, with +42% of sales during the months following the campaign.
Brand:
3D Printer
Client:
DAGOMA
Agency:
TBWA Paris
Language:
English
2022 GOLD
Børns Vilkår
Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, we placed 500 empty chairs in front of the Danish parliament. The Empty Chairs spiralled into cultural conversation, hit the frontpage of Politiken and Berlingske, were featured in national news, and Pia Olsen Dyhr rewrote her speech addressing the subject at the opening of Danish Parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment.
Brand:
Børns Vilkår Empty Chairs
Client:
Børns Vilkår
Agency:
Uncle Grey
Language:
English
2022 SILVER
The Shop That Nearly Wasn't
The Shop That Nearly Wasn't is the world's first shop 100% stocked and staffed by cancer survivors. It shows the power of research to change the future. Their call for more cancer research funding was played in the launch shop and across social and online channels. One part of the store remains empty. Only more research funding can create these survivors. Visitors can donate to help make it happen. Live events encourage repeat visits and engagement to the launch shop.
Brand:
Breakthrough Cancer Research
Client:
Breakthrough Cancer Research
Agency:
The Brill Building
Language:
English
FINALISTS
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
Cambiemos La Regla
Cambiemos La regla.
Burger King
La Cajita Más Feliz
