Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2023 SILVER

Save Your Father's Day: How an awkward conversation sparked cancer awareness amongst Danish dads

For the third year in a row the Danish Cancer Society transformed Father's Day into "Save Your Father's Day," inviting children and relatives to remind all fathers in the country to see a doctor if they notice bodily changes that could be signs of cancer. Through a single film on SoMe the campaign ensured that 78,200 Danes engaged in conversations with their fathers or loved ones about cancer symptoms. This meant that, when measured across the entire campaign investment, we've essentially spent just €0,94 per conversation about cancer symptoms generated. 

Brand: The Danish Cancer Society (PSA)
Client: Danish Cancer Society
Agency: Robert / Boisen & Like-minded
Language: English

2023 SILVER

Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%

Brand: Nordic Leisure Travel Group (Spies)
Client: Nordic Leisure Travel Group
Agency: Robert / Boisen & Like-minded
Language: English

2023 SILVER

#VatikaChahiye

Every woman is guilty of hair crimes! It doesn’t matter if it’s straightening, curling, or coloring. But with all shampoo giants spending billions and claiming to deliver beautiful hair, how does Vatika stand out? Vatika made its consumers come to terms with their worst hair crimes and presented itself as the one true natural solution. To amp up the idea, the hair crimes were shown in a mug shot – because messing with your hair is a real crime! .

Brand: Vatika Shampoo
Client: Dabur Amla
Agency: BODYBEAT GROUP
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger