Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2024 BRONZE

Foodpanda Rider: Marzi se Manzil Tak

The challenge posed to foodpanda was to showcase its platform as an avenue for fostering independent living and earning. In response to the insight that cities are teeming with individuals seeking rewarding yet autonomous livelihoods, the strategic idea "Marzi Se Manzil Tak" emerged, encouraging people to be "khudaar heroes". This strategy materialized through a compelling thematic campaign, inclusive rider testimonials, and a robust support system. The transformative impact was evident as rider engagement and retention tripled, achieving unprecedented reach on various digital platforms and garnering extensive views.

Brand: Foodpanda
Client: Foodpanda
Agency: Ogilvy Pakistan
Language: English

2023 GOLD

Nosotros no escribimos esta Campaña.

Un gran grupo gremial lechero, no solo grande en marcas, sino en market share, líderes de categoría demandaron a la Foodtech Notco y su marca NotMilk por competencia desleal e inducir a error a los consumidores de leche.Frente a esto, nuestra idea fue copiar literalmente sus argumentos de la demanda y utilizarlos para describir los principales atributos de NotMilk y reiterar que NO SOMOS LECHE.Lo que no sólo nos trajo los resultados esperados, sino aumento en Market Share y Cientos de miles de dólares en Free Media.

Brand: NotCo
Client: NOT CO
Agency: MRM
Language: Spanish

2023 GOLD

#ANewWayToSmooth Venus

In a market dominated by industry giants like Veet, holding 60% market share, Gillette Venus, a new brand, launched its product through a targeted influencer campaign in order to engage with the audience & drive awareness through influencer generated content on Instagram, about razor usage by busting myths around shaving & adding it to their consideration sets. Gillette Venus reached over 2M+ accounts & garnered over 131K+ engagements, surpassing their pre-set KPIs by a far mile & with 140% sales volume uplift, 185% value sales uplift, doubled the category size!

Brand: Gillette Venus Pakistan
Client: P&G Pakistan
Agency: Symmetry Group
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger