CLIENT
OUMPH!
Mick Van Ettinger, Chief Marketing Officer
Henrik Akerman, Global Brand Lead
Ankan Linden, Chef and Co-founder
Linda Arnason, Global Brand Manager
Elisabeth Samueisson, Nordic Brand Manager
AGENCY
Tomas Ostiglia, Executive Creative Director
Kevin Cabuli, Creative Director
Jorge Zacher, Creative Director
Tom Elliston, Managing Director
Lucas Rodriguez, Head of Planning
Felipe Calviño, Head of Production
Yan Graller, Graphic Designer
Germán Rivera, Senior Copywriter
Diego Vieira, Senior Art Director
Ezequiel Scarpini, Art Director
Oscar Fernandez, Account Director
Saskia Van Liempt, Head of PR & Comms
Camilla Facin, Head of Planning
Bruno Gomiero, Planning Manager
Ana Goyoaga, Planner
Landia
Marta Martinez, Executive Producer
Nico Cabuche, Executive Producer
David Fernandez, Production Design
Pau Lozón, Editor
Julian Coppola, Post Production
Marga Vazquez, Stylist
Aimar Molero, Music
Milton Kremer, Director
SUMMARY
Oumph!, a small plant-based challenger brand, needed to get differentiated amidst a category dominated by just three major brands and a lot of skepticism. So, we decided to create the first Plant-based Human Meat Burger, based on real testimonies. But just for Halloween night, because otherwise it would be creepy. With a reach of +3.5 million organically we positioned Oumph! as the category´s second most interesting brand. And above all, Oumph! demonstrated to be the brand capable of conquering even the most terrific meat taste, distinguishing itself from the rest.
