Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2023 BRONZE

Hide the Pain Harold becomes an IT

Many programmers don’t know about the IT department of DSKBank. Amidst big tech companies that offer impossibly good conditions, no IT sees the bank as a potential employer. But even programmers know that the big ones have downsides. To illustrate the "sad side" of the industry, DSKBank used meme sensation Hide The Pain Harold. With a pained smile, he describes the disadvantages of the IT sector, presenting DSKBank as a viable alternative. As a result, the video became a hit and the bank received a record number of CVs.

Brand: DSK Bank
Client: DSK Bank
Agency: Noble Graphics
Language: Bulgarian

2023 BRONZE

Bookvertising

Nemira Publishing House wanted to allow Romanian writers to be seen and discovered by a broader audience. But promoting local writers is challenging when you have zero promo budget and face the lowest interest in reading within the European Union. We launched Bookvertising, the first platform in the world where brands could enter and choose Nemira books to replace props in their ads, contributing to a good cause - promoting reading. Brands and media joined our effort and further spread the message.

Brand: Nemira Publishing House
Client: Nemira Publishing House
Agency: Saatchi Creative Hub
Language: English

2023 BRONZE

Constituição Best-seller

La invasión del Congreso Nacional de Brasil fue un ataque directo a la democracia, el progreso y la libertad, valores fundamentales para el Mercado Libre. Mientras las marcas guardaban silencio, nosotros decidimos tomar posición con una promoción: Constitución Federal al 99% de descuento. En pocas horas, agotamos nuestro stock, alcanzando un máximo histórico en ventas. Obtuvimos el mejor resultado de los últimos 3 años en identificación, asumimos el liderazgo absoluto y dimos un salto en reputación, confianza e impacto positivo en la sociedad.

Brand: Mercado Livre
Client: Mercado Libre
Agency: GUT
Language: Spanish

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger