Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2020 GOLD

Santa fired all the deer

BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance and lead to a multiple growth without budget overspending. Moreover, this campaign reloaded BOLT’s corporate understanding of creative communications effectiveness. Before November 2019 BOLT was totally focused just on CPA campaigns via Google and Facebook, investing in discounts as a main tool for conversion. Our campaign became the very first (and successful) trial of creative approach and emotional brand communication.

Brand: BOLT
Client: Bolt Technology
Agency: Rockets. Growth R&D
Language: English

2019 GRAND

Project 84

Male suicide is the single biggest killer of men under 45.But how do you get people talking about an issue nobody wants to talk about?That was the question we set out to answer, when 84 haunting statues suddenly appeared on top of the ITV tower, one cold morning in March...

Brand: CALM
Client: C.A.L.M.
Agency: adam&eveDDB
Language: English

2019 GOLD

Play Unified

In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs?

Brand: Special Olympics
Client: Special Olympics Belgium
Agency: LDV United
Language: English

FINALISTS

Human Meat Plant-Based Burger Human Meat Plant-Based Burger

Cambiemos La Regla Cambiemos La regla.

Burger King La Cajita Más Feliz