Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
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  ​National Efforts: $5 million or less

2022 GOLD

My Happy Table

McDonald’s My Happy Table leveraged technology to reunite families split across the Singapore and Malaysia border, demonstrating that the spirit of Ramadan is stronger than the border that divides us. The power of this simple activation touched the hearts of many and garnered more than 25.5 million organic media impressions in just days and became the #1 Trending Ramadan video on YouTube Singapore.

Brand: McDonald's
Client: McDonald's Singapore
Agency: Leo Burnett Singapore
Language: English

2022 SILVER

The Shop That Nearly Wasn't

The Shop That Nearly Wasn't is the world's first shop 100% stocked and staffed by cancer survivors. It shows the power of research to change the future.  Their call for more cancer research funding was played in the launch shop and across social and online channels. One part of the store remains empty. Only more research funding can create these survivors. Visitors can donate to help make it happen. Live events encourage repeat visits and engagement to the launch shop.

Brand: Breakthrough Cancer Research
Client: Breakthrough Cancer Research
Agency: The Brill Building
Language: English

2022 SILVER

Never Sent without Consent

When you have one shot to change the law, you can’t be shy about it.
Advertising’s role in affecting real change is often questioned, but this is about how an advertising campaign about ‘d**ks’ helped Brook, a sexual health charity for young people, do something as ambitious as get the UK government to change the law.
‘Never sent without consent’ is an unorthodox idea designed to trigger action. Its brazen approach was the result of careful strategic and creative consideration for maximum impact to make cyberflashing (the sending of unsolicited nudes or ‘dick pics’) illegal in Britain once for all.

Brand: Brook
Client: Brook
Agency: Grey London
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger